Currently, digital marketing in Kenya is on brawl with the number
of persons and companies coming up as digital marketing gurus.
Let me steal your time to exponentially inform you,
who exactly is a digital marketer what they do,
what they are not and how to spot a quack digital marketer.
Over the past years, Digital Marketing has picked Momentum in Kenya.with every Brand and company struggling for the top recognition with an online presence and visibility at all cost.
WHO EXACTLY IS A DIGITAL MARKETER
A digital marker is someone responsible for
developing, implementing and analyzing marketing
strategies and campaigns that
promote a company's products/ services.
He/she Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising.
Now that you can apprehend who a digital
marketers let's look at the Misconceptions
about Digital Marketing/marketers.
1. Digital Marketing is only Social Media
-According to the myth, many believe digital
marketing is the
synonym of social media,
sadly its not true.
what is true is, social media is an
integral part of digital marketing .
DIGITAL MARKETING ENTAILS
SEO (search engine optimization)
SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google.
SEM (search engine marketing
While SEO describes the process of getting unpaid traffic from search engines SEM refers to using paid advertising to get traffic from search engines.the most common form of search engine marketing being Google Adwords.
3.Content creation & Marketing
The art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action.
4.PPC ( pay per click) marketing/ management
Similar to SEM other forms of PPC advertising also describe marketing where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising.
5.Affiliate Marketing
Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions.
6.Email marketing/ campaign One of the best-converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship
7. Mobile advertising
Many of the above types of digital marketing can take place on your mobile phone.
That is called mobile marketing. You are probably using Facebook, Instagram, and Google on your mobile phone after all.
Social Media Marketing
This will sound obvious but Social the use of social media platforms and websites to promote a product or service.
2. The second misconception is that Digital marketing is not applicable for all sort of business.
People generally think that digital marketing is not for all sort of business,
This is a common phenomenon where people consider it as a business platform for direct sell to the customer. However its is another misconception.
3. Digital marketing is expensive
As digital marketing provides the exposure to reach a huge number of audience globally, people tend to think that this sort of advertising causes a huge amount of expense.
Well this thought is really lame because here people actually do the business very precisely where they tend to only pay for their action. it actually is less expensive as signing up to a social media site is free
4. SEO does not exist!
People who are not well versed with the concept of digital marketing, do not prioritize SEO (search engine optimisation) In the present scenario, SEO plays key role in digital marketing. Repeated experiments on SEO influences Digital Marketing strategies.
5. Results cannot be measured
While dealing with traditional media, we hardly can understand who has got really affected by the advertisement. There things depend on general surveys. But in the case of Digital marketing, we can actually measure the customer and viewers’ engagements in advertisement post through Google analytics. These results help us to change the content strategy and work for the paid campaigns.
